Last updated and effective date: April 19, 2024

What Cookies Are

Cookies are pieces of text placed to your computer or mobile device through your web browser when you access a website. Your browser stores cookies in a manner associated with each website you visit. Please note that certain essential cookies are already stored as soon as you enter our website.

Cookies can be stored for different periods of time on your browser or device. Session cookies are temporary cookies which are deleted from your computer or device when you close your browser. Persistent cookies will be saved on your device until the cookie expires according to its expiration date or removed by you before that date. We use both session cookies and persistent cookies, as identified in our cookie banner. The cookies on our Site can be placed by us and by third parties, such as our service providers, who provide additional functionalities to our Site.

How We Use Cookies

We use cookies and similar technologies to allow our website to work, understand our website traffic and help us to analyze how and when you visit our Site and use the Services through the web, and to tailor our communications to you. There are different types of cookies used for different purposes. When we use cookies and/ or similar techniques for processing personal data, the types of personal data processed may vary, depending on the categories of cookies or similar techniques.

Essential Cookies
Essential cookies are necessary for our Site and Services to function properly and provide you with some of the features. The use of these cookies does not require your consent and they are automatically installed on your devices. We process personal data collected by the essential cookies based on our legitimate interests to ensure functionality and security of our Site and Services.

Marketing Cookies
These cookies are used to collect information about how you use our websites to be able to tailor advertising based on your interests and behavior on our website. These cookies identify your browser and internet device. If you do not allow these cookies, you will experience less tailored advertising.

We process personal data collected by the marketing cookies based on your expressed consent.

Performance Cookies
Performance cookies collect data regarding how the Services are used, for example, which pages have been visited, which keywords have been used and which links have been clicked. The purpose of this processing is to provide, improve and optimize Bitly products and services. Performance Cookies connect our Services to Bitly Connections Platform and third-party platforms to help us to track the usage across Bitly products and services and in connection with third-party platforms. More information about third party cookies may be found below under the headline ‘Third party cookies’.

We install the performance cookies only based on your consent. Please see below how to review and manage your consents.

Third Party Cookies

Our third-party partners (such as Facebook and Google) may use cookies, web beacons, pixel tags or similar technologies to collect or receive information from websites, including the Site, and elsewhere on the Internet and use that information to provide measurement services and target advertising (for example based upon your browsing activities and interests).